12.3. Innovation Structure
Ask for a picture of almost any organization, and someone will hand you "The Chart": managers stacked on managers with nary a mention of real products and services, let alone the people who create them. What an awful image!
If you insist on seeing some picture to understand the operating processes, they might draw you a chain—everything shown as one step after the other in linear sequence, as in the value chain that has become so popular. A fine way to depict an assembly line perhaps, but no way to see new product development or any other process involving innovation. The chain is designed for stable, established processes, not for innovation. It is just the thing for those administrators who work within the constraints, ...
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