3.2. What Do Creative Persons Need to Be Fruitful in the Worlds of Organizations?

Creative persons need access to senior leaders. A leader will let it be known that relationships with creative persons are important, that creative persons are at the heart of the organization.

Creative persons work well in the ethos of jazz. A leader will pick a tune, set the tempo, and start the music—define a style. After that, it's up to the players to be disciplined and free, wild and restrained. Jazz band leaders know how to integrate the voices in the band without diminishing their uniqueness. It matters a great deal how the leader starts the process. In 1977, Herman Miller built a manufacturing facility in Bath, England, which won the Financial Times award ...

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