CHAPTER 4

Eisenhower—Making an Issue Manageable

Warren Buffet frames this chapter very well: “In looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if they do not have the first, the other two will kill you.” In issues management integrity counts. This may mean doing things that do not expedite the solution because they are the right things to do. Dwight Eisenhower provides a master class in issues management during a time of fundamental social change in America.

In selecting Eisenhower in 1952, Republicans nominated a true American hero. War veterans were becoming the dominant generation in America. “Ike,” as he was called, would win 442 electoral votes, and carry 39 or the 48 states. The Senate ...

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