MSNBC host Joe Scarborough wrote:
I see it all the time in politics. If a candidate gets caught in a lie, he quickly tries to change the subject by throwing more mud at his opponent. The mud keeps flying until some of the slanderous material sticks.
This is a tactic for some in issues management. A better approach is when something goes wrong, and it often will, then your best option is to recast it to reposition yourself to move forward. This is the lesson taught by John F. Kennedy after the failed Bay of Pigs invasion.
John Fitzgerald Kennedy’s election in November 1960 would symbolize the first president born in the 20th century: Franklin Roosevelt was born in 1882; Harry Truman in 1884, and Dwight D. ...
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