CHAPTER 12

Clinton—Bouncing Back

Agility is a key asset in issues management. Microsoft founder Bill Gates captured the concept by stating: “Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent.” One constant in issues management is that things will change suddenly, unexpectedly, and not always to your advantage. Having the ability as the leader to adapt to change and the flexibility operationally to manage it are invaluable assets. Bill Clinton would demonstrate superior agility after a smashing defeat in the 1994 midterm elections to save his presidency and win a second term in office.

By 1992, the Gulf War was in the rearview mirror, and Americans were focused on what was happening at home. ...

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