Chapter ThreeNuance: Understanding Change
UNDERSTANDING THE CHANGE PROCESS IS LESS about innovation and more about innovativeness. It is less about strategy and more about strategizing. And it is rocket science, not least because we are inundated with complex, unclear, and often contradictory advice. Micklethwait and Wooldridge (1996) refer to management gurus as “witch doctors” (although they also acknowledge their value). Argyris (2000) talks about flawed advice. Mintzberg, Ahlstrand, and Lampel (1998) take us on a Strategy Safari. Drucker is reported to have said that people refer to gurus because they don't know how to spell charlatan!
Frame the Work as a Learning Problem, Not an Execution Problem
Effective change is a learning proposition ...
Get Leading in a Culture of Change, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
