TURNING GREEN WITHOUT TURNING RED: THE ENVIRONMENTALIST AND THE SHAREHOLDER
Imagine the thought process of a leader confronting the challenge of behaving in a socially responsible way while still delivering shareholder value:
THOUGHT #1: We have a great opportunity to do business in China; we found a supplier that will help us reduce our costs significantly.
THOUGHT #2: Just got slammed in the media because our supplier’s products contain high amounts of lead. Will switch to supplier in South Korea with great reputation for quality.
THOUGHT #3: Being boycotted by U.S. consumer groups protesting sweatshop conditions at our South Korea supplier. Will move everything to our plants in the United States and Canada.
THOUGHT #4: Just received a low ...
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