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Leading in Times of Crisis: Navigating Through Complexity, Diversity, and Uncertainty to Save Your Business by Stephen H. Rhinesmith, Peter C. Cairo, David L. Dotlich

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WHOLE LEADERSHIP APPROACH TO DIVERSE MARKETS: DIFFERENTIATE AND INTEGRATE

Partial leaders used to be able to win in diverse markets. They practiced the equivalent of corporate imperialism, invading new countries and dictating terms. They showed little heart and less guts, but plenty of analytical muscle—charting growth curves that matched product introductions in other countries.
Now, not only are different head qualities required, but without real empathy and astute intuition, companies will lose. In fact, those companies that set out to “change China” or “change India” may be in big trouble. The degree of influence emerging markets will exert on large, complex global companies will be significant. They will become more “Chinese” or more ...

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