Chapter 1
Latinos Emerge
To understand how culture impacts innovation, it is important to have a fundamental understanding of the culture with which one is working. This chapter serves to inform you about the history, size, and makeup of Latinos within the United States. The intent is to provide you with a descriptive overview of this dynamic demographic segment.
Latinos in the United States
The impressive growth in the U.S. Latino population during the last two decades has impacted U.S. culture, politics, business, and American competitiveness. This groupâs cultural influence can be seen in music, food, and even the language. One way or another, this group has created businesses and jobs and has established a consumer buying power estimated ...
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