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Leading Latino Talent to Champion Innovation by Greg McLaughlin, Vinny Caraballo

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Chapter 3

The Latino Influence on the U.S. Economy

Innovation is a combination of ideas, techniques, or both that can create new value for customers. For an innovation to be accepted in the business world, it must have a market. The Latino market provides an outlet for innovative products and services, as well as a space for the training and development of innovative skills. In this chapter, we present an overview of the Latino market in the United States.

The Marketing Influence

The size and potential of the Latino market presents a compelling case for marketers to develop products and services that will meet the demands of this demographic. The industries that most target Latinos are consumer packaged goods, media, and automotive, as per the ...

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