Chapter 3. Define the Case for Change

ONCE THERE IS CLARITY AND ALIGNMENT REGARDING where the organization is headed and how it will successfully differentiate itself from competitors, we can assess the current state against the strategy and identify gaps and misalignments. Effective organization design starts with a sound current-state assessment that includes review of the strategic priorities, current organization documentation, customer feedback, and analysis of the issues and opportunities; these data are gathered through interviews and focus groups with leaders and, sometimes, with employees in the organization.

The assessment may be conducted by internal or external consultants, or a combination of the two. External consultants are able ...

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