Chapter Six

Creating Shared Context

“All truth passes through three stages. . . . First it is ridiculed, second it is violently opposed, third it is accepted as being self-evident.” This comment is variously attributed to eighteenth-century philosopher Arthur Schopenhauer, George Bernard Shaw, and Mahatma Gandhi. Like most aphorisms, if measured against great changes in history, it would seem to be true. Change occurs when it is time. A leader notices that history has pointed the way toward change and, by skillful and heartfelt communication, makes the direction of change obvious to others. Where we’ve been points to where we are, which points to where we are going. Yet as things shift, others see either change, progress, or both, ...

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