Distilling Values into Conviction

In my executive and graduate school classes in leadership communication, each participant spends a significant amount of time developing a single message. I ask them to choose their topic by answering these questions:

  • Given your defining moments, and the values associated with them, what condition in your chosen industry would you change and how?
  • What is the most important social issue we have to deal with as a community (world, nation, state, etc.)? How would you correct it?
  • What causes and goals receive the time, treasure, and talent you devote to personal philanthropy?

Participants are required to have had some personal experience in the issue that will illustrate how they formed their position on the subject. ...

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