Projecting Your Message

In the “push” phase of communication, you first need to decide what medium to use, when to communicate, and how much to communicate. I’ve related many examples in the text of this book, and this section reviews a few more possibilities for the original declaration as a presentation. Later in the chapter, I share ways to tackle the much more difficult task of responding in real time—the questions after the presentation, informal conversations, and ongoing communication (in a variety of media) about progress. Sometimes it is wise to deploy yourself personally and sometimes alternative channels of communication are acceptable, and it is useful to be able to frame the most effective communication in both cases. The effort ...

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