Notes

INTRODUCTION

1 We have changed the names of the reps in this story. The conversation is based on several we had over the course of our visit to the call center.
2 Douglas McGregor, “Theory X and Theory Y,” Workforce, 2002, 81(1).

CHAPTER ONE

1 Tom Robbins, Another Roadside Attraction (New York: Bantam Dell, 1971).
2 Frederick Taylor, The Principles of Scientific Management (New York: HarperCollins, 1911).
3 Douglas McGregor, The Human Side of Enterprise (New York: McGraw-Hill, 1960).
4 Abraham Maslow, Motivation and Personality (2nd edition) (New York: HarperCollins, 1970; originally published 1954).
5 Frederick Herzberg, “One More Time: How Do You Motivate Employees?” Harvard Business Review, Sept.-Oct. 1987, 65(5), 109-120.
6 This ...

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