Notes
INTRODUCTION
1 We have changed the names of the reps in this story. The conversation is based on several we had over the course of our visit to the call center.
2 Douglas McGregor, “Theory X and Theory Y,”
Workforce, 2002,
81(1).
CHAPTER ONE
1 Tom Robbins,
Another Roadside Attraction (New York: Bantam Dell, 1971).
2 Frederick Taylor,
The Principles of Scientific Management (New York: HarperCollins, 1911).
3 Douglas McGregor,
The Human Side of Enterprise (New York: McGraw-Hill, 1960).
4 Abraham Maslow,
Motivation and Personality (2nd edition) (New York: HarperCollins, 1970; originally published 1954).
5 Frederick Herzberg, “One More Time: How Do You Motivate Employees?”
Harvard Business Review, Sept.-Oct. 1987,
65(5), 109-120.