How to Craft a Vision
A vision is a mind-picture of your hoped-for end result: what it will look like, how it will function, what it will produce, and how things will be changed by it. A simple, clear, and enduring vision of a better future is a leader’s most important motivational tool; you’ll refer to it time and again, explaining its benefits and relevance to various audiences as you work to keep them on board. The result of broad-based strategic thinking about the company’s most key constituencies and a willingness to take calculated risks, a vision doesn’t need to be brilliant or innovative. In fact, some of the best can seem mundane.
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