Chapter 1. The Challenge of Leading Strategic Change

With over a hundred books on leading strategic change to choose from, why read this one? The answer is simple. Most other books on change have it backward. They take an “organization in” approach; in other words, they outline all the organizational levers you should pull to change the company so that individual change will follow. Our experience and research commands the opposite conclusion. Lasting success lies in changing individuals first; then the organization follows. An organization changes only as far or as fast as its collective individuals change. Consequently, instead of an “organization in” approach, we take an “individual out” approach. To repeat—to strategically change your organization, ...

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