Chapter 10. Leading Strategic Change Toolkit: Believing
People must conceive the need for change, but this alone is not sufficient. Simply recognizing that the old right thing is now wrong is not enough. They must clearly envision the new right thing and believe in a path that will take them from doing the new right thing poorly to doing it well. Once they believe in the path, you can get the lift needed to overcome their failure to move. As discussed earlier, the three keys to lift and movement are destinations, resources, and rewards. Next we want to review these principles briefly and highlight some practical tools for ensuring movement.
Destinations
People not only need to recognize that the old thing is now wrong, but they must also see with ...
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