Chapter 7The KeysTo Finishing:ChampionsAnd Charting
Given all the time and energy it takes to overcome the first two brain barriers and get people to see and believe, it is sometimes heartbreaking to see all that success go down in flames because of a failure to finish. As we explained in the last chapter, failure to finish is primarily a function of people getting tired or getting lost. These are what keep people from moving fast or far enough to achieve success. The keys to achieving success in this final stage of change are champions and charting.
Providing Champions
Remember how tired Sam, our gate agent with YAA, got even after he saw and believed in the Customer 1st change? He planted the seed of Customer 1st in his behavior, but like ...
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