Leveraging Social Collaboration to Drive Innovation
In the minds of many CIOs, the term “social collaboration” will always be closely associated with the term “social media,” which inevitably evokes thoughts of Facebook, Twitter, Tumblr, and other social networks.
For CIOs, social networks seem inextricably linked to a multitude of tangible business challenges, ranging from security risks to time management issues. As a result, many CIOs tend to approach the whole idea of social collaboration with a certain degree of reluctance.
While this reluctance is quite understandable, it also can be harmful. The overwhelming majority of millennials have grown up with social media. To them, social media feels totally natural—it is an inseparable part of their lives and they aren't going to let go of it anytime soon.
It is not just millennials who are attached to social media. I am going to quote verbatim some key findings from a recent Nielsen report:
Take a moment to review the ...