CHAPTER 8

Promote Your Resonating Culture

I sound my barbaric YAWP over the roofs of the world!

—WALT WHITMAN, AMERICAN POET,ESSAYIST, AND JOURNALIST

Communication is the great unaddressed issue in most organizations today. As a leadership competency, communication is more powerful than all other competencies combined. I say this with great conviction and confidence. As a business leader, you may be thinking “So what will the steps I’ve taken to this point in the process do for my business?” And the answer is … nothing! Not yet at least. You can’t answer any “so-what?” questions without powerful leadership communication skills. They not only address the “so whats?” They translate all the hard work you’ve done up until this point into real, tangible ...

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