CHAPTER 8
Promote Your Resonating Culture
I sound my barbaric YAWP over the roofs of the world!
—WALT WHITMAN, AMERICAN POET,ESSAYIST, AND JOURNALIST
Communication is the great unaddressed issue in most organizations today. As a leadership competency, communication is more powerful than all other competencies combined. I say this with great conviction and confidence. As a business leader, you may be thinking “So what will the steps I’ve taken to this point in the process do for my business?” And the answer is … nothing! Not yet at least. You can’t answer any “so-what?” questions without powerful leadership communication skills. They not only address the “so whats?” They translate all the hard work you’ve done up until this point into real, tangible ...
Get Leading the High Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees Flourish now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
