Bibliography
CHAPTER 1
“Entrepreneur magazine ranks the company among the ten ‘most trusted’ businesses”: Paula Andruss, “Secrets of the 10 Most-Trusted Brands,” Entrepreneur, March 20, 2012, http://www.entrepreneur.com/article/223125.
“Fortune magazine places it among the ‘most admired’ global brands”: “World’s Most Admired Companies,” Fortune, March 21, 2011, http://money.cnn.com/magazines/fortune/mostadmired/2011/full_list/.
“U.S. president Barack Obama placed a call to the chief executive officer of Starbucks, Howard Schultz, because of Howard’s leadership on job creation”: David A. Kaplan, “Howard Schultz Brews Strong Coffee at Starbucks,” Fortune, November 17, 2011, http://management.fortune.cnn.com/2011/11/17/starbucks-howard-schultz-business-person-year ...
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