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Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People by Joseph Michelli

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ImagesIf You Don’t Have Passion for Your Product, Why Should Your Customer?

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Only passions, great passions, can elevate the soul to great things.

DENIS DIDEROT, French philosopher

Many books and articles suggest that with the right techniques, anyone can sell anything. The authors of these works seem to imply that you can be successful at selling any product, even if you do not particularly like what you sell. Certainly, some entrepreneurs achieve success without having a positive emotional connection with their goods or services. Steve Chou, the founder ...

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