If You Don’t Have Passion for Your Product, Why Should Your Customer?
Only passions, great passions, can elevate the soul to great things.
DENIS DIDEROT, French philosopher
Many books and articles suggest that with the right techniques, anyone can sell anything. The authors of these works seem to imply that you can be successful at selling any product, even if you do not particularly like what you sell. Certainly, some entrepreneurs achieve success without having a positive emotional connection with their goods or services. Steve Chou, the founder ...
Get Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
