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Men are rich only as they give. He who gives great service gets great rewards.

ELBERT HUBBARD

While passion for coffee has been and continues to be essential to Starbucks, leaders like Howard Schultz emphasize that human experiences are at the heart of the brand. For example, Howard notes, “Starbucks is at its best when we are creating enduring relationships and personal connections.” Building on that theme in 2008, while strategizing how to mount a resurgence for Starbucks, Howard communicated ...

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