Respect, Celebrate, and Customize: Listening and Innovating to Meet Local, Regional, and Global Needs
Our Similarities bring us to a common ground; Our Differences allow us to be fascinated by each other.
TOM ROBBINS
Market expansions are challenging, and companies often overreach or fail to understand the local needs of their new market. While this chapter will explore the challenges that Starbucks has faced as it has attempted to ensure its relevance on a global stage, let’s take a quick glimpse at major lessons learned from Intuit, the company ...
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