O'Reilly logo

Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People by Joseph Michelli

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

ImagesPersonal Relationships Translate: Sharing the Love from People to Products

Images

Advertising moves people toward goods; merchandising moves goods toward people.

MORRIS HITE

When personal relationships are created between employees and customers and strengthened through the use of technology, brands are given permission to transfer those emotional connections to new product offerings. Starbucks is an example of how to take in-store person-to-person connections and leverage them into consumer packaged goods (CPG) categories such as Starbucks VIA® Ready ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required