Honor the Past, but Don’t Be Trapped in It
The day before something is a breakthrough, it’s a crazy idea.
PETER DIAMANDIS
Before we examine the adaptive and progressive strategies Starbucks designed to ensure that the brand stays relevant, let’s take a moment to look at one of the biggest challenges to fostering innovation for strong brands like Starbucks: complacency and inertia born of success. One of the best examples of the liability created by past accomplishments is the Polaroid Corporation.
The glory days for the legendary Polaroid brand ...
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