CHAPTER 4

Doing Well by Doing Good: Integrating Philanthropy with Business Strategy

Make philanthropy part of your business strategy: to do well and do good.

Harriet: Philanthropy is not a cultural impulse everywhere, especially not in the corporate boardroom. Most CEOs give only cursory attention to the idea of giving back. Their charitable efforts are minimal compared with what they might be able to do. In fact, we admire only a handful of companies for their philanthropy: Microsoft and Timberland, to name two. Maybe most CEOs think charity has little or nothing to do with business. That’s not how we think, and it’s not how we run our business. We believe philanthropy doesn’t hamper business; instead, it enhances it. We believe philanthropy ...

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