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Leading Through Uncertainty: How Umpqua Bank Emerged from the Great Recession Better and Stronger than Ever by William C. Taylor, Ray Davis

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The Truth, Nothing But the Truth

I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts.

—Abraham Lincoln

When times are difficult, uncertainty reigns and employees get nervous. Will they have a job tomorrow? Will they have a company tomorrow? A leader's job is to tell the unvarnished truth and rid their organizations of the fear of the unknown. The news may not always be good, but your people need to understand what's going on so they can deal with it.

Some people think of the truth in relative terms—that there are varying shades of truth and truth telling, tempered by the purpose for telling it, and the anticipated result when it is ...

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