Leading Through Uncertainty: How Umpqua Bank Emerged from the Great Recession Better and Stronger than Ever

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Reputation Counts

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.

—Warren Buffett

Every business depends on its reputation—the social capital it has earned by doing the right thing for its people and their customers and community. Reputation is a reflection of a company's values and how consistently its people adhere to them. A good reputation can carry you far, even in the worst of times. However, it's not easy to build a good reputation; it takes constant and genuine attention to the details, executing the basics well, and consistently delighting customers.

At Umpqua, our four core values are absolute integrity, extraordinary service, innovative delivery, and ...