O'Reilly logo

Leading Through Uncertainty: How Umpqua Bank Emerged from the Great Recession Better and Stronger than Ever by William C. Taylor, Ray Davis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

11

Reputation Counts

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.

—Warren Buffett

Every business depends on its reputation—the social capital it has earned by doing the right thing for its people and their customers and community. Reputation is a reflection of a company's values and how consistently its people adhere to them. A good reputation can carry you far, even in the worst of times. However, it's not easy to build a good reputation; it takes constant and genuine attention to the details, executing the basics well, and consistently delighting customers.

At Umpqua, our four core values are absolute integrity, extraordinary service, innovative delivery, and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required