CHAPTER 3 The Soul of Leadership
Babcom is an Israeli company that delivers consumer call center services for Israeli companies in banking, insurance, and telecommunications, as well as business process outsourcing services for customers around the world.1 It is a place where people from every ethnic and religious background in the region work together in peace and pursue shared objectives with respect for and trust in each other. In the context of a region torn by ethnic, religious, and political conflict, what Babcom has achieved is startling, particularly in the context of the kind of violence that has plagued the region for decades and erupted again in late 2023.
Imad Telhami, an Arab Israeli entrepreneur, started Babcom—Arabic for ...
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