APPENDIX B

Our Origin Stories

The sparks of Leading Transformation were ignited in various places: in the jungles of Costa Rica, during the frozen nights of an isolated Norwegian town north of the Arctic Circle, and inside the sheltering Eucalyptus groves of Stanford campus. Despite these dramatically different starting points by three collaborators, we all sought to answer the same question—how do we create breakthrough change? (We use the term change broadly to apply to a transformational innovation, initiative, strategy, or another change.) And we all converged on the same answer. In our separate quests, we discovered a process that works to envision and capture breakthrough opportunities, meaning we have applied it to transform real organizations, ...

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