The Behavioral Innovation Manifesto

New Approaches for a World of Uncertainty

In 1850, the president of Harvard University remarked in surprise that over half of its graduates were going into a new profession, one that hadn’t even existed a few decades earlier.1 Although people were flocking to this new profession, no schools yet trained those wanting to join its ranks, and no programs existed to provide certifications. Yet this new profession would go on to become the largest professional class in history, spawning thousands of new colleges, programs, and schools.

This new profession, which today we call management, hadn’t previously existed because there had been no need for it before the industrial revolution. At that time, ...

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