CHAPTER 11
IDENTIFYING OPPORTUNITIES AND PLANNING FOR AIA
So far we have shared stories about how businesses have succeeded or failed in using AIA to drive business value. Now we want to help you answer the question: “How do I come up with ideas that will help my business utilize AIA to achieve business success?”
When we first started advising firms on AIA, we thought that their hardest problems would be in developing the expertise needed to execute AIA-driven business initiatives, such as building a ML-based model or fine-tuning an AI system. Indeed, this expertise is crucial and not easy to build; however, the expertise is wasted if you are not working on the right business problem in the first place. So it was something of a surprise to ...
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