CHAPTER 4
DISTINGUISHING GOOD FROM BAD ANALYTICS
The number-one reason for bad analytics is that data not generated as part of a true experiment is presented and interpreted as if it was.
That’s our big takeaway from this chapter—one we wanted to present right away.
Today, the vast majority of business decisions are based on descriptive analytics, which involves interpreting reports, charts, and figures. As a leader, you are able to access more and more of this information through dashboards and other tools. But here’s the challenge for every leader: you want to use this information not only to tell you what has happened but also to course-correct ...
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