Creating Products That Make a Difference
From her first day as a college intern, Chris fell in love with brand management. She learned how important it is that the company’s brands deliver every day and in every way. While holding true to General Mills’ heritage, products like Cheerios, Green Giant, and Betty Crocker had to continuously improve to meet consumers’ evolving tastes and preferences. Chris learned that brand management is not so much about selling as it is about creating products that really make a difference, truly meet people’s needs, and help make their lives healthier, easier, and richer.
Chris harbors especially fond memories of her experiences in the Betty Crocker division, where she started fresh from Dartmouth Business ...
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