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The Pillar of Creativity

Creativity is a skill that never goes out of style.

—Larry Rosenstoek

We all read articles about creative organizations—such as Google, Apple, Procter & Gamble, and 3M—that make headlines with their innovative products and services. However, one of the cases we use in training classes, to start conversation about creativity, is not a traditional business at all but a restaurant that was based in Spain for its twenty-five-plus-year history.

Roses is a nondescript town overlooking the azure waters of the Mediterranean at Cata Montjoi in Catalonia, Spain. Connoisseurs of fine food descended on this little town from all over the world—landing in Barcelona and then undertaking a two-hour road journey to Roses. Thanks to ...

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