Book description
Profit doesn't drive purpose. Purpose drives profit.We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.
Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.
Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great.
The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to:
- Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose
- Reframe your approach to metrics so that they accelerate performance
- Create a tribe of True Believers who drive revenue and do honorable work
People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.
Table of contents
- Title Page
- Copyright
- Dedication
- Introduction: Why Work Matters
-
Part I: The Noble Purpose Leader
- Chapter 1: Profit is Not a Purpose
- Chapter 2: Are You Telling a Money Story or a Meaning Story?
- Chapter 3: How Metrics Drive Mediocrity
- Chapter 4: Go Beyond the Numbers
- Chapter 5: Make Your Customers Human
- Chapter 6: Dare to Be Different
- Chapter 7: Be Brutal about Airtime
- Chapter 8: Create Your Purpose Framework
- Chapter 9: Be For, Rather Than Against
- Chapter 10: Don't Confuse Culture with Collateral
- Chapter 11: Take “Yes, But” Off the Table
- Chapter 12: The Folly of Internal Customers
- Chapter 13: Name Your Noble Sales Purpose
- Chapter 14: How to Keep Purpose from Being Hijacked
- Chapter 15: Why Your Backstory Matters
- Chapter 16: Give Yourself Space to Say No
- Chapter 17: Believe in the Dignity of Your Business
- Chapter 18: The DNA of a Noble Purpose Leader
- Part II: Implementation Guide for Noble Purpose Leaders
- Acknowledgments
- End User License Agreement
Product information
- Title: Leading with Noble Purpose
- Author(s):
- Release date: February 2016
- Publisher(s): Wiley
- ISBN: 9781119119807
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