Leading with Questions: How Leaders Find the Right Solutions by Knowing What to Ask, Revised and Updated

Chapter 10

Using Questions to Shape Strategy and Enable Change

When leaders shape corporate vision, purpose, and strategy, their focus must turn outward, and the questions they ask must go far beyond the company's walls. Questions involving corporate strategy are questions about how the organization relates to the world around it: what markets it competes in, what customers it serves, what alliances it pursues with partners, how it produces its products and services and outsources work to vendors, and how it relates to the community and other stakeholders. Vision and values also must look outward—for although we cannot look to others to tell us what our values should be, our values must be informed by the perspectives of outside stakeholders ...