Chapter 9

From Goals to Aspirations

The measure of a society is not only what it does but the quality of its aspirations.

—WADE DAVIS

Let’s face it: the business case for how an individual’s legacy-making efforts contribute to a company’s financial results is still being written, and that is a significant factor in an organization’s willingness to invest in something that is normally deemed to be an exclusively personal process. Consequently, many of the leaders I work with decide to engage in these efforts through their own volition, and their resolve to do so is driven by much more than the organization’s hesitation. They understand the personal and professional benefits of engaging in this process without the knowledge or financial support ...

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