Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an entrepreneur trying to provoke change from within, your biggest risk is building something nobody wants.
Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead—and the discipline to know when to change course.
Written by Alistair Croll and Ben Yoskovitz, the book lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over 30 case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.
Table of contents
- Opening Credits
- Part 1: Stop Lying to Yourself
- Chapter 1: We’re All Liars
- Chapter 2: How to Keep Score
- Chapter 3: Deciding What to Do with Your Life
- Chapter 4: Data-Driven Versus Data-Informed
- Part 2: Finding the Right Metric for Right Now
- Chapter 5: Analytics Frameworks
- Chapter 6: The Discipline of One Metric That Matters
- Chapter 7: What Business Are You In?
- Chapter 8: Model One: E-commerce
- Chapter 9: Model Two: Software as a Service (SaaS)
- Chapter 10: Model Three: Free Mobile App
- Chapter 11: Model Four: Media Site
- Chapter 12: Model Five: User-Generated Content
- Chapter 13: Model Six: Two-Sided Marketplaces
- Chapter 14: What Stage Are You At?
- Chapter 15: Stage One: Empathy
- Chapter 16: Stage Two: Stickiness
- Chapter 17: Stage Three: Virality
- Chapter 18: Stage Four: Revenue
- Chapter 19: Stage Five: Scale
- Chapter 20: Model + Stage Drives the Metric You Track
- Part 3: Lines in the Sand
- Chapter 21: Am I Good Enough?
- Chapter 22: E-commerce: Lines in the Sand
- Chapter 23: SaaS: Lines in the Sand
- Chapter 24: Free Mobile App: Lines in the Sand
- Chapter 25: Media Site: Lines in the Sand
- Chapter 26: User-Generated Content: Lines in the Sand
- Chapter 27: Two-Sided Marketplaces: Lines in the Sand
- Chapter 28: What to Do When You Don’t Have a Baseline
- Part 4: Putting Lean Analytics to Work
- Chapter 29: Selling into Enterprise Markets
- Chapter 30: Lean from Within: Intrapreneurs
- Chapter 31: Conclusion: Beyond Startups
- Closing Credits
- Title: Lean Analytics
- Release date: February 2019
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781492025689
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