Lean and Green

Chapter 7Meet and Exceed Customers’ Expectations for Environmental Practices

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Our market studies have indicated that environmental performance of our products rated “important” or “very important” in the buying decisions of customers in specific countries.

—Corky Chew, manager of environmental technologiesand strategies, Apple Computer

IT’S likely that some of your best current and prospective customers require you to follow certain environmental practices. You can assure management that if your customers have not yet asked about your organization’s green policies, they will. Don’t be caught unprepared. Your organization can protect current revenues and grab future sales by being on your customers’ lists of suppliers after that list has ...