Chapter 2Gain Lean and Green Endorsement Using Business Language

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We want to improve quality of life by means of our products and services. The usual business approach for quality of life is short term—generating profit in the year and earning annual bonuses. From a long-term perspective, however, quality of life means going for a sustainable society. It’s important to translate sustainability into pragmatic business achievements over the years, such as defining a waste reduction goal of 28 percent that yields savings of 250 million Dutch guilders and designing green products that win greater market share.

—Henk de Bruin, manager,Corporate Environmental and Energy Office, Philips

I HOPE that Chapter 1 inspired you to create several ideas ...

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