Chapter 2

A Process Called Communication: An Opportunity for Waste in Our Daily Interactions

In his profoundly influential book, The 7 Habits of Highly Effective People, Stephen R. Covey (1989) states, “… all things are created twice. There’s a mental or first creation, and a physical or second creation to all things.”

Every day, you think of hundreds of things and execute them without any help at all. You sail along, the star of your own movie, and that’s great.

But you also have ideas that you cannot execute alone. Lots of ideas, in fact, especially in the world of business. It turns out that John Donne was right when he said, “No man is ...

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