Chapter 3

People: The Engine for Creativity at the Heart of Long-Term Success

In business, we often think that results are achieved thanks to having chosen the right strategy, the right product, and the right actions. But these traditional elements of corporate governance are rarely insufficient for ensuring prosperity over the long term. A winning organization on paper with a good plan of action and performance monitoring systems can lull managers into believing that the success of their companies is assured. But as Freddy Ballé says: “It is not a question of machines, or of organization, or even money. It’s the people … Leadership. It’s all a matter of leadership.” The ability to deeply engage people, motivate them, really put them at the center ...

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