Chapter 7

Learning

Learning is not compulsory… neither is survival.

W. Edwards Deming

In 2006, product design guru Peter Skillman gave a TED talk about some surprising discoveries he made in his design and learning experiments. In them he challenged people to work in teams for 18 minutes to build the tallest structure they could using only spaghetti, marshmallows, tape, and string. Astonishingly, he found kindergarten-aged children consistently scored better than everyone else. Even more interestingly, business school graduates somehow always fared the worst.

Why is this?

The secret lies in the difference in how each approached the challenge. Adults start by organizing themselves into roles and build a plan of action. We do this because our ...

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