The Edge…there is no honest way to explain it because the only people who really know where it is are the ones who have gone over it.
Hunter S. Thompson
In this chapter we will discuss how to identify when a product/market fit has been achieved and how to exit the explore stage and start exploiting our product with its identified market. We’ll show how to use customized metrics to understand whether we are achieving measurable business outcomes while continuing to solve our customers’ problems by engaging them throughout our development process.
We will cover how organizations set themselves up for success with the right strategy, structure, and support, and how they find internal and external customers to provide valuable feedback and insight as they grow their product. We will address how to leverage existing capabilities, services, and practices to scale our product while seeking internal advocates within the organization to collaborate with. Finally, we’ll describe the metrics and the engines of growth that help us manage the transition between business model horizons as we begin to scale our solution.
It is not enough to do your best; you must know what to do, and then do your best.
W. Edwards Deming
We live in a world of data overload, where any argument can find supporting data if we are not careful to validate our assumptions. Finding information to support a theory is never a problem, but testing the ...