Today's mobile world is well past the gold rush frenzy of the late 2000s. Google Play has 1.9 million apps with over 50 billion downloads. Apple's App Store has 1.4 million apps with 100 billion downloads. Most app categories are fairly saturated, and there are free apps for most things. The design of the marketplace incentivizes app developers to drop their prices in order to hit the top of the charts, giving them wide distribution.
Should you be dissuaded by all this? Does this mean that the chances of success are so low, and the field so daunting, that we might as well give up? Far from it! As time has shown, there are always new opportunities. Famously, today's leading companies, such as ...
