Chapter 7
Functional Applications of Lean
As I have emphasized in earlier chapters, application of key Lean concepts must always take place within the context of overall value streams. Remember, most value streams involve multiple departments. However, we do need to recognize that most companies are still not organized by value stream, and that most people still think functionally or departmentally. If this sounds similar to your organization, do not despair, because in this chapter, we will review common functions and how to apply Lean to them. Obviously, we cannot cover all of the possible functions across the wide variety of existing companies and industries. Instead, we will stick to the most common functions, including
Sales and Marketing ...
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