Creating an end-to-end view of the user and business (product/service) interaction
To understand customers' pain points, needs, and their user journeys, we need to have a good grasp of the user personas in our target segment. We also need to be able to map each persona's journey into the product functionality.
User story maps are an effective way to organize user activities and to model the functionality of an application. They are valuable in identifying product features from a user's perspective, and are a great tool for visualizing and planning product releases. Service design thinking helps us to think through how a service can be delivered to meet a user's needs. It enables us to think through all the touch points and interactions with our ...
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